Insights
Behind the work:
Process, Problem-solving, & Creative insight.
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Owlet Paid Ads
Developed a high-volume digital advertising campaign for Owlet during its early growth stage, creating 40–50 unique banner ads across multiple sizes, layouts, and messaging strategies. Built a flexible…
4 min read
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Case Study: Silk and Sensibility Book Trailer
Silk and Sensibility Book Trailer A 16th-Century Chinese Romance Set to Motion For a local mid-sized publisher, I created a cinematic book trailer for Silk and Sensibility, a…
4 min read
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Process: Dratchers Book Cover
Dratchers: The Golden Egg This Process took the cover from a simple concept sketch to a finished, print-ready wraparound design. I moved from establishing the main idea and…
4 min read
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Case Study: Grimm Series Book Trailers
Grimm Series Book Trailers Bringing Dark Fairy Tales to Life Through Motion When internationally published author Kathryn Purdie needed a way to generate excitement for The Forest Grimm…
4 min read
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Case Study: Parkway Pedal
Parkway Pedal Building a cohesive event brand for a charity cycling experience Parkway Pedal was a charity cycling event sponsored by Coldwell Banker to bring the community together…
4 min read
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Case Study: Little Saigon
Case Study: Little Saigon Little Saigon Restaurant Brand System Little Saigon is a Vietnamese restaurant built around fresh ingredients, bold flavors, and a welcoming dining experience. As a…
4 min read
